A recent Wall Street Journal article noted that medical marketers "ranked direct-to-consumer campaigns as less effective than marketing to doctors through physician conferences, calls by sales representatives, and medical publications."

Healthcare Journal of Baton Rouge is an editorially pure resource for the healthcare community and the ever-growing number of consumers interested in healthcare.  HJBR is powerful enough to be used as stand-alone marketing, but even more powerful when used to reinforce direct marketing efforts. We will work with you to get your message across to one of the hardest to reach, upscale audiences in Baton Rouge.

For a HJBR media kit or more information, call 225.302.7500 or email Dianne Hartley, Director of Advertising.